“We All Hide Behind A Smile” Marketing Campaign
In 2015, I was tasked with putting together a video for Upworthy that showed Pacifica’s mission in an impactful, human way. I wanted to explore the contrast between people’s mental health struggles and their achievements. In other words, one does not define the other.
I have 1.4 million twitter followers. I won't leave my house.
We're getting married. He can't sleep.
I surf 30 foot waves. I won't fly.
I'm a mom. I'll never stop worrying.
I'm a CEO. I freak out before speeches.
I'm a triathlete. I feel like I can't breathe.
I rescue animals. I'm afraid of people.
I was valedictorian. I can't keep a job.
We all hide behind a smile.
40 million Americans have an anxiety disorder.
2 out of 3 do not seek help.
What if help was in your pocket?
Pacifica.
Daily tools for anxiety based on therapy, meditation, and wellness.
Private, at your own pace, one moment at a time.