“More than a Meditation App” Marketing Campaign
At the beginning of 2018, I developed the “More than a Meditation App” campaign to help separate Pacifica from the plethora of meditation apps. At the time, I felt meditation was becoming ubiquitous (Calm, Headspace, 10% Happier, Simple Habit, Buddhify, Insight Timer) and people were ready for the next thing.
I created the ad spot below to tell our story beyond meditation.
Pacifica is more than a meditation app. Pacifica offers a full library of psychologist-designed tools based on cognitive-behavioral therapy (CBT) and mindfulness, including mood and health tracking, thought journaling, goal setting, meditation, and therapist search. Explore the app that over 1.8 million people use to manage their mental health and build habits for a healthy mind.