I’m here to help (design your product).
Helping early-stage companies with product design and finding product-market fit.
I know what it's like to have a crazy idea.
To be so brazen to think you can change the world.
Most people will say you’re insane (they may be right).
Those that love you will preach practicality and cite the odds.
But once it’s your mission, you’ll have none of it.
You believe.
My Baby, Pacifica
With Pacifica, I started with an idea (to make the best anxiety app).
Then poured my heart into designing our minimum viable product.
Launched. Listened. Made it better.
Made mistakes. Kept learning. Kept trying.
Obsessed over the user experience.
Continued empathizing and evolving.
Found product-market fit.
Pacifica won Apple’s Best of 2017 and Google Editor’s Choice in 2018.
(But this was only after three-plus years of intense—burn the candle at both ends—product iteration).
We were featured in The New York Times, Forbes, Buzzfeed, and TechCrunch.
(But my first thousand outreach emails drew crickets).
We grew to nearly 3 million signups by word of mouth alone, before being acquired.
(But for the first few months, it was a ghost town).
I don’t say these things to brag. I made plenty of missteps along the way.
But in the end, I wildly exceeded my own expectations.
Now I want to help fellow entrepreneurs do the same.
I have a specific skillset.
I turn a pitch into a product design.
When designing, I start with my ears.
I try to connect with the entrepreneur’s mission.
I love hearing wild, yet purposeful ideas. It may be a moonshot, but it’s not haphazard.
I love listening to origin stories that leave me inspired.
From there, I empathize with the audience.
I try to walk in their shoes and get in their headspace.
I want to understand who they are as human beings (not just as personas or potential customers).
I believe this understanding is the foundation for future product success.
Lastly, I audit the competition.
To understand the table stakes (what the audience expects).
And the state of the market (what’s working, what’s not).
Without this discovery work, any design would be a shot in the dark.
It might hit the mark sometimes, but it’ll miss far more often (and by a wider margin).
So I listen and develop a perspective before designing anything.
Now to my favorite part: creating.
I love brainstorming, exploring ideas, attempting to bottle lightning.
I love working like mad to realize something that did not previously exist.
Burning the midnight oil, fueled on roadblocks and breakthroughs.
But most of all, I love the euphoria that comes when you know you’ve got something special.
When you’ve succeeded in turning a passionate vision into something tangible.
A design you can share, rally around, learn from, and build upon.
A design that does justice to the big idea in the entrepreneur’s head.
Entrepreneurs are a brave bunch.
I’m here to help.
Need a hand designing your product?
I’m all ears.