Chase perfection.

To stand out in today’s app market, you need a great user experience.

These days, there are millions of apps out there, most toiling in obscurity.
Yet the top echelon are irrefutably successful businesses.

It can seem daunting when starting out, like the odds are against you.
They are.
How can your app stand out?
Well, a great user experience is a damn good place to start.

People notice hiccups.
They feel each stutter or delay.
An unexpected interaction here.
A glitchy animation there.

Make no mistake, patience is thin.
And why shouldn’t it be?

Remember, the user owes you nothing.
There are other apps to explore. Messages to reply to.
Instagram to refresh. Netflix to binge.
Your app is soon forgotten.

Unless it is remarkable.
Unless the user experience is immersive, engaging, and delightful.
Done right, a bond forms between your app and the audience it graciously serves.
You can’t fake that or buy it or force it.

Always entertain the idea that you may be wrong.
Anticipate the pitfalls. Consider every angle.
Ideas must be battle-tested and iterated upon, armored and proven.

Get to know your user.
Listen to them with your ears and your heart.
It is nearly impossible to create something great in isolation.

Fight for your user.
If not you, who will?

“It’s a small thing.” you’ll hear.
“It’s just cosmetic. We’ll get to it next time.”
Reject the pull of mediocrity.
I say chase perfection.

0 to 90 goes quickly.
90 to 99 takes longer.
But the real work and real glory is in getting from 99 to 100.
This 1% is where the magic happens.

Hunt that flawless experience.
Make something fantastic.
Sometimes it may even feel like you got there.
Appreciate this, but never accept it.

Remember, great apps are hypnotic.
They require an immersive experience.
Every bump is a glitch in the matrix.

Don’t accept good-enough.
Chase perfection.